For its major rebranding late 2017, Formula 1 and agency Wieden+Kennedy needed a set of complementary typefaces in line with the video game driven new graphic identity and logotype. Closely developed together with graphic design legends Richard Turley, Luke Timothy, Sean Rees etc., the typeface family is composed of 2 display cuts (Wide + Black), plus a Regular, italic and Bold series for short texts. The collection is used across the whole identity of the events, from races lockups to pit lane signage, trophy engraving, official video game, TV broadcast or social media posts.


Direction: Luke Timothy, Richard Turley, Marc Rouault
Design: Luke Timothy, Marc Rouault

Visual Identity

Lead Agency: Wieden+Kennedy, London
Creative Direction: Richard Turley
Project Management: Trisha Comerford


D. Istitene, J. Moy, R. Batchelor, M. Heschl, J. Bearne

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