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Problem is a geometric take on the sadly uncelebrated High Contrast Sans Serif category, with A. M. Cassandre’s Peignot as a controversial representative. Unless you consider that Rotis Semi deserves the title. Nevertheless, a non negligible number of successful brands went that audacious direction, from printers to video games, through highlighting pens. We challenge you to make it the fashion magazine font of the next century.

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2022 —



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